Miss Kalli Hendrickson
Ideas spread through marketing. Marketing shapes culture by influencing consumer's buying habits and how they perceive the world around them. The purpose of this class is to give a basic understanding of marketing techniques and trends. Students will also learn how to be wise consumers and stewards of money and time.
In this class, students will look at current trends in marketing along with strategies that historically changed how businesses market to an audience. We will look at social media platforms like Instagram, Snapchat, and Facebook to see how these companies have successfully built community while marketing to their target age group. We will talk about what is good and what we need to be aware of while using these platforms. We will look at age, gender, and culture within marketing to determine what works and what doesn't. Finally, we will focus on being good consumers by looking at things like sustainability, fair trade coffee, and one-for-one model businesses that have made a dent in poverty by the products they create.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. Used on Amazon from $2.97 (https://amzn.to/2qThH8r)
Notebook or sketchbook
Computer with internet access